Introducing a new logo and packaging identity for brand Cambio, an initiative breaking the myths around menstruation and aspiring to change around the world to regard menstruation act as a “normal” force of nature. The design inspiration came from a multitude of things, primarily the delicate Japanese Gingko Leaf. The progressive and intuitive packaging experience we’ve designed removes the pre-existing stigma around menstruation in an bright, bold and fun way.